18ways to be cast as a model
"Real-people casting" is decidedly not a new trend — by this point, it's been employed by everyone from Dove to Lanvin to Uniqlo to V , which put a regular Jane on its cover in 2002 — but it shows no signs of slowing down. Last week, DKNY cast "real New Yorkers" in its fall ads, Marc by Marc Jacobs recently found its campaign faces on social media, and Cara Delevingne is scouring Instagram for new models. So we decided to try to figure out what, exactly, it takes to make it as a "real-person" model. (Make sure to take "real" with a healthy dose of salt here.) 1. Have a hair color that falls on the Crayola end of the spectrum. (Like our sassy blue-haired friend in the Marc by Marc Jacobs campaign, or the dude in the DKNY campaign. ) 2. Have five or more hyphens in your job title. Sample: DJ-entrepreneur-kiteboarder–vegan baker–filmmaker. (Or this Lanvi...